packaging redesign - heller
Request by client to refresh established brand packaging to improve sales – their comments were: • Stockists had commented that they felt the existing Heller Heater packaging looked tired and dated • The client requested a fresh, clean design that looks more modern and where the product is absolute hero • Strong and prominent branding • 3 main features highlighted on the front of the pack • Avoid the colour red altogether • Targeting the "value for money" market