packaging redesign - heller

Request by client to refresh established brand packaging to improve sales – their comments were: • Stockists had commented that they felt the existing Heller Heater packaging looked tired and dated • The client requested a fresh, clean design that looks more modern and where the product is absolute hero • Strong and prominent branding • 3 main features highlighted on the front of the pack • Avoid the colour red altogether • Targeting the "value for money" market

Previous heater packaging (back – red) that had been on shelves for more than 5 years

Vs new design (front – black, white & orange) adopted in late 2013

Flat art – old Vs new

New design applied to Radiant Heater gift box

New design applied to Wall Heater gift box

New design applied to Electric Blanket gift box