display graphics

New signage for the combined Library and Museum shop. The brief was to co-brand the Library shop to enhance WA Museum’s visibility while the new museum is in development. We needed to provide stronger branding than the shop currently had, then ensure the graphics added were consistent with the temporary Discovery Zone at the back of the public reading room. The challenges were to use a colour compatible with the Library’s style guide, find a way to brand a glass box within a glass box, provide street front signage that was visible despite glare and reflection, and visually define the space to increase visitor traffic.